About Us
We do the opposite to most Financial Advisers.
It is fair to say that the majority of Financial Advisers have far too many clients, who they cannot give a good personal service and hardly ever see. Over time this has given ‘financial advisers’ a bad name.
By recognising this fundamental weakness, we have developed over many years a very different and much more successful strategy which is to have a relatively small number of clients (around one hundred) with whom we have an intimate ongoing relationship in which we help them to identify and achieve their real financial goals and objectives. We do this through a comprehensive three stage process outlined below.
In return for this comprehensive service, we expect all clients that we take on to be profitable clients so that we can continue to provide a first class service. In short, we are remunerated for going the extra mile to help clients to achieve the security and financial independence they deserve. Our objective is to ensure that clients achieve and maintain their desired lifestyle without fear of running out of money.
We therefore endeavour to provide our clients with advice and solutions to ensure that they can always enjoy their desired lifestyle and that they never run out of money. This process is called ‘Lifestyle Financial Planning’ which involves three distinct services, each complementing the other for the overall long term benefit of the client.
Important Note:We believe in telling our clients the real truth about money.
This is not whether ‘this fund’ is better than ‘that fund’, or ‘this product provider’ is better than ‘that product provider’. (We have found that most clients have experienced that approach from previous advisers and found it dull and extremely boring.)
The truth about money is far deeper, and far more important than ‘products’.
The truth about money is: What do you want to do with what little time you have left on this planet? What do you need to do to ensure that you can always enjoy your desired lifestyle? What do you need to do to ensure that you never, ever run out of money? What do you need to do to ensure that your family is totally financially secure - whatever happens? And perhaps the biggest question of all – “How much is enough?” to enable you to achieve and enjoy your desired lifestyle.